We are MAD Agency — a Talent Management & Partnerships collective founded by Veronika Mikheeva and Iida Tuominen, driven by the belief that kindness is a strength and purpose is power. At our core, we champion a new era of influence — one where doing what you love and creating meaningful change go hand in hand.

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Through our curated roster of Advocates, Connectors, and Tastemakers, we elevate voices reshaping the worlds of Influencer and Traditional Media. Together, we’re rewriting the rules of representation — with intention, integrity, and impact.

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Our team taps into deep industry networks to craft thoughtful, values-aligned partnerships for our Talent and extended Creative community. Every collaboration is designed to resonate, inspire, and lead with purpose — for audiences and brands alike.

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we don’t just influence —
We influence for good.